Do you want to make an ad but not sure where to start?
Check out the links below to find out more about litter, tips for teachers and students, inspiration and some creative tips from experts for making a great ad.
Things you may not know about litter - Read more
Information for teachers
Thanks for encouraging your students to get involved in the Trash My Ad 2011 competition and create anti-litter TV and radio ads to target their peers.
Ideas for ‘talking rubbish’ with your students
The competition is a great opportunity to engage your students in a debate about litter or as an adjunct to a litter prevention program in your school.
Many of the Keep Australia Beautiful offices around Australia can assist you to develop the discussion about litter with your students, connect you to resources that link to curriculum areas and support your school environmental activities.
Please visit the National Keep Australia Beautiful website (http://kab.org.au/what-we-do/school-programs/) to find links to the schools programs in your state or contact (08) 6467 5339 for more information.
Tips for developing a great ad
Mick Collis from Cooch Creative shares his ideas for what make a good radio and TV ad...
Regardless of whether you’re writing TV or radio, the key thing for me is to be single minded. You need to find out the one thing you are trying to say and concentrate on that.
The client loves their product and wants to tell the world everything about it. But people don’t watch TV or listen to the radio for the ads. They just won’t remember a shopping list. Make it easy for them. You have to pick one thing for them to remember. If the client has three things to say, they should do three ads, one thing per ad.
The other key thing is to make sure your ad has an idea in it. Think of your favourite ad or Google ‘funny ads’ and have a look at them. They’ll all have a big idea. That’s what makes them great.
Radio is what we like to call ‘theatre of the mind’. It’s hard because you don’t have pictures to back you up. But it’s great because it gives you the power to put images in the consumer’s mind: “Hi. I’m standing here naked holding a pineapple in one hand and a kitten in the other.” It allows the listener to play a role. Is the naked man fat? Skinny? Black? Tall? Short? How is he holding the kitten? Where is he holding the pineapple? The listener becomes involved because they get to decide. You can do things on radio you could never do on TV.
As I mentioned, no one listens to the radio or watches TV for the ads. So if you’re going to barge in and interrupt someone’s favourite show, at least reward them for the intrusion. Make your ad one they are happy to see or hear. It’s hard to do, but that’s part of the fun.
Want to create an ad that gets people talking? An ad that drives your friends to pass it on via social media? David Moran CEO - Whiz Digital gives his tips on making a great viral ad....
- Viral Campaigns need to create enough impact to motivate people to send the viral on to others. As the name suggests, if the campaign is successful recipients forward the ad on to many causing an exponential growth or spread of the ad.
- Virals can be simple animations, graphics and voice based, or character based.
- Many viral campaigns are based on a humorous idea/script. Humour is seen as non threatening so if recipients like it they are more likely to send it on to others.
- Virals often have a memorable character to help sell the message. As virals are usually low budget , the cast needs to be small preferably one character not a cast of thousands.
- If the concept is character driven there may be an opportunity to create either a one off, or if successful, may present on opportunity for an on-going series based on the original concept- using the same character in different scenarios.
- Viral ads usually don’t have a call to action but their value is in the attention and interest that makes people want to pass it on and this can come from the unexpected, (juxtaposition) of thought.
- Viral ads don’t have a lot of branding but will often include a logo at the end for two or three seconds (like IKEA)